McPloy
Mobile Service & Role-Based Interaction Platform
Design of a mobile-first service platform focused on clear user flows, role switching, and frictionless interactions across hiring and engagement journeys.
Client
Responsibilities:
PLATFORM
Timeline
TEAM
• Problem :
Users struggled to quickly understand profiles, actions, and next steps in a mobile service flow.
• User :
Consumers interacting with service providers in a mobile-first product.
• Key challenge :
Creating predictable, low-friction flows without overwhelming users.
• My role :
UX/UI design, flow definition, wireframing, and final interface design.
• Outcome :
Clearer user journeys, improved action clarity, and a more consistent experience.
Context & Constraints
McPloy is a mobile service platform designed to help users explore profiles, interact, and complete actions quickly with minimal friction.
Constraints list |
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• Mobile-first usage with short attention spans |
• Low tolerance for confusing or inconsistent flows |
• Need for clear role-based interactions |
• Balance between simplicity and functional depth |
• Balance between simplicity and functional depth |
User Research & Baseline Insights
Early exploration and usability checks indicated that users needed clearer hierarchy and more predictable navigation to understand what actions were available at each step.
The Core Problem
Users experienced hesitation and friction because profiles, actions, and role-based flows were not immediately clear or predictable.
My Role & Responsibilities
I was responsible for defining clear user flows and translating them into a consistent, mobile-friendly interface.
• Defined end-to-end user flows
• Designed mobile-first layouts and interactions
• Created wireframes to validate structure
• Built a consistent UI system
• Refined designs to reduce ambiguity
Information Architecture & User Flows
The product supports two distinct roles—hiring and getting hired. The core structure was designed to allow users to switch roles seamlessly while maintaining context and continuity.
Wireframes & Layout Exploration
Layout exploration focused on hierarchy, spacing, and clarity before finalizing high-fidelity designs.
Key Design Decisions & Trade-offs
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Final UI
The final UI delivers a consistent, mobile-first experience focused on clarity, fast actions, and predictable navigation.
Impact & Results
• Improved clarity of available actions
• Reduced hesitation during key interactions
• More predictable and consistent user flows
• Stronger overall usability in a mobile context
What I Learned
• Clarity and consistency matter more than feature density
• Well-defined flows reduce friction more than visual complexity
• Mobile service products benefit from predictable patterns